Vitaly Matsevich
Tel Aviv · IL

E-commerce creative direction · Operations

I build commercial creative systems that scale.

I connect visual direction, hands-on production, catalog operations, and performance feedback. The result is creative that can survive a 1,000+ product catalog and still feel intentional.

View selected work
Etsy sales
5,000+
Shopify catalog
1,000+
Customer rating
5.0
Fox and raven natural-history shirt artwork presented on a garment mockup
01 Product world

Experience, tools,and availability.

2.5 years building and operating e-commerce brands across Etsy and Shopify.

Experience

  1. Teezaro

    Founder and e-commerce operator

  2. PresentHush Hollow

    Founder, creative director, and Shopify operator

Hands-on

Shopify Admin, Etsy Shop Manager, Printify, Photoshop, Google Search Console, Excel, and Google Sheets.

Direction and QA

Catalog automation, AI-assisted creative production, storefront changes, technical SEO, bulk operations, feed diagnostics, and publication QA.

Details

Languages
English fluent · Hebrew fluent · Russian native
Location
Tel Aviv, Israel
Availability
Full-time in-house roles · Hybrid or remote · Selected collaborations

Creative portfolio

Direction you can see.Systems you can run.

Selected from Hush Hollow, a live Shopify brand with a 1,000+ product catalog. I set the visual rules, build the assets and listings, and review what ships.

Hush Hollow homepage showing dark woodland art direction, illustrated collections, and the Archive Set offer
01 / Storefront systemShopify art direction, navigation and merchandising
Hush Hollow collections directory with an illustrated specimen drawer and a doorway leading into animal tracks
02 / Catalog architectureCollection hierarchy, discovery and merchandising
Hush Hollow Pagan Shirts collection page showing a coordinated catalog of field-guide apparel designs
03 / Collection languageCatalog consistency, repeatable merchandising and coordinated visual rules
The Hollow Journal article about Odin's ravens, illustrated with Huginn and Muninn flying above Odin
04 / Editorial systemResearch-led SEO content inside a coherent brand world
Visit the live brand

Set the standard.Build the pipeline.

AI increases output. My job is to define the standard, catch silent failures, and decide what deserves to ship.

  1. 01Direction

    Set the brand rules, product role, composition, and customer promise.

  2. 02Production

    Use AI image tools, Photoshop, reusable mockups, and batch workflows where they improve output.

  3. 03Quality control

    Review anatomy, type, hierarchy, color, print readiness, and catalog consistency.

  4. 04Performance

    Use search behavior, clicks, conversion, and customer feedback to form the next hypothesis.

Operating cases

Creative performswhen the system holds.

Two operating cases connecting catalog, storefront, fulfillment, and customer experience.

Founder · E-commerce operator · Creative director · CX lead

Teezaro

Building a 5,000-sale Etsy operation

ProblemBuild and scale a print-on-demand business while keeping product quality, order execution, and customer trust connected across several platforms.

System built
  • Niche and product research
  • Catalog and listing production
  • Fulfillment and support workflows
  • Pricing and profitability control

Evidence5,000+ sales · 5.0 rating · ≈1,500 reviews · 2026 revenue more than 4x the same period in 2025.

Teezaro Etsy Shop Manager showing 5,056 sales, a 5.0 rating from about 1,500 reviews, and year-to-date growth in views, visits, orders and revenue.
Verified historical Etsy Shop Manager evidence · Teezaro

Founder · Brand strategist · E-commerce operator · Creative director

Hush Hollow

Building a 1,000+ product Shopify brand

ProblemTurn a broad catalog of strange natural-history apparel into an owned brand with a coherent point of view and a store that can operate as one system.

System built
  • Positioning and visual rules
  • Shopify and collection architecture
  • Pricing and three-tee offer
  • SEO and editorial infrastructure

EvidenceA live Shopify implementation spanning the storefront, catalog, offer architecture, policies, and The Hollow Journal.

Visit live store
Live Hush Hollow Pagan Shirts collection showing a coordinated product catalog and collection merchandising
Live Shopify catalog evidence · Hush Hollow · Collection architecture, merchandising, and product presentation

What I can own on day one.

Creative direction and e-commerce operations, from concept to live storefront.

Focus What I own

Creative Direction & Operations

Concepts, briefs, production standards, asset review, and approval to publish.

Shopify Operations

Storefront changes, promotions, apps, checkout, and release QA.

Catalog & Merchandising

Product data, collections, pricing, merchandising, and bulk updates.

  1. 01AI draft
  2. 02Constraints
  3. 03Review
  4. 04Verify
  5. 05Release

AI assists production. I own the standard and the release decision.

I connect creative decisions with what actually reaches the customer.

Creative judgment.Operator’s discipline.

Portrait of Vitaly Matsevich
Vitaly Matsevich · Tel Aviv

I am Vitaly Matsevich, an e-commerce creative operator who has built and run print-on-demand brands across Etsy and Shopify.

The business grew beyond 5,000 sales while maintaining a 5.0 rating with around 1,500 reviews, and that meant understanding how every decision, from the first product idea to a delayed shipment, affects the rest of the operation.

I now apply that experience to Hush Hollow, where I direct the visual world, produce commercial assets, build the catalog and storefront, and use AI where it improves the work rather than merely increasing volume.

Need someone who can set the creative standard and still ship the catalog?

I am open to roles and collaborations across e-commerce creative direction, brand systems, Shopify, catalog operations, and practical AI workflows.

Review the evidence
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